Marc Jacobs SEO Blog

What Can Your E-Commerce Get From Link Building

In essence, link building involves boosting the search rankings of your website by increasing the
number of relevant and quality inbound links to your web pages. It is one of the popular
marketing tactics that hugely contributes to attracting the attention of consumers. Considering
the fact that nearly 5 billion queries are made on Google every day, this only proves that there’s
a potential for your Las Vegas eCommerce business to get the awareness and conversions you want through
proper SEO strategies.

Link building doesn’t just happen overnight because it takes time to generate quality content and
gain backlinks from popular sites. You have to be patient, stick with it, and later on, you’ll
witness the abundant traffic that will come to your site. Let’s take a look at some benefits of
using link building as part of your e-commerce business’s growth strategy.

Establishes domain authority



One way to increase the audience of your e-commerce business is to improve your domain
authority. This refers to the ranking score that is assigned to your site, which is the basis on how
well your site will rank in search engine results pages (SERPs). Below are some of the best link
building methods that will boost your domain authority.

Create valuable, quality and linkable content. Producing content that gives nothing to
your readers or something that does not offer anything valuable is considered useless and
can only harm your ranking score.

Optimize your internal linking strategy. Internal links are the hyperlinks that lead to
another webpage on the same website. These links allow users to explore more of your
content, which in turn, improves their engagement.

Avoid using unnatural links. Unnatural links are obtained from purchasing links, linking
to poor quality content, paid links, and participating in shady link schemes. Stay away
from them and only use natural links that contribute value to your content.

Improves online visibility



When a link that directs to your site is found on an authoritative site, users are likely to click it
because they already trust that site. Users will look for relevant content and by clicking a
hyperlink that leads to your site, it will boost e-commerce site’s online visibility. One of the best
practices to improve your visibility is by guest posting on leading websites in your field. This is a
guaranteed way to expand your brand’s reach and increase your visitors. Always create high-
quality content that is both relevant and valuable, meaning it solves the problem of your
audience.

Creates brand authority



Brands want to be the number one source of information and products for their target markets.
As such, it is essential for your e-commerce business to be known as the central market of
quality products in your industry. Link building helps in ranking your site higher in search results
when Google sees that authority sites are providing your e-commerce site with backlinks. Using
the right strategy, it can be easy for you to establish your brand as an industry and authority
leader in your field. Making connections and maintaining those relationships with leaders in your
industry can contribute a lot to the growth of your business. There’s always a thing or two that
you can learn from your competitors and doing so can open up opportunities for valuable link
building, helping your audience reach grow in the process.
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